Look! L’Oréal Paris advocates for women against street harassment
In occasion for International Women's Day, the French cosmetics giant will release its international Stand Up Against Street Harassment program.
L’Oréal Paris, stands up against street harassment. The French perfume and cosmetics giant will launch its international Stand Up Against Street Harassment program on March 8th, on occasion of the International Women’s Day. With the program, the French company plans to train one million people before the end of 2021.
Delphine Viguier-Hovasse, L’Oréal Paris global brand president, said that “the purpose of the company has always been to empower women”. The executive said the initiative was idealized after the company conducted a worldwide survey on what prevents women from achieving their goals nowadays and “the number one response was sexual harassment, even before wage inequality”, said Viguier-Hovasse.
For the investigation, 15,500 people of all ages were interviewed in Canada, France, India, Italy, Mexico, Spain, the United Kingdom, and the United States, about their harassment experiences, both as victims and witnesses.
Stand Up will launch internationally in Women's Day, on March 8th, in France, Spain, Argentina, Canada and the United States
The Stand-Up program’s main objective is to discourage stalkers, support victims and promote safe intervention of spectators. For this, L’Oréal Paris partnered with the NGO specialized in the fight against harassment, Hollaback! For the project’s next phase, it will also be implemented for L’Oréal Paris external partners, such as advertising and creative agencies, for consultants and beauty shops.
The training, which lasts approximately 20 minutes, can be done personally or online through specific platforms for each country. Stand Up will launch International Women's Day, on March 8, in France, Spain, Argentina, Canada and the United States.
