David’s Bridal says yes to Mexico: new flagship, ecommerce and six new stores for 2020

 

 

David’s Bridal marries Mexico. The American bridal fashion company, one of the largest groups in the sector by revenue, prepares a new flagship in the city center, six new openings for next year and the launch of its ecommerce platform in the country.

 

“Acceptance in the Mexican market has been very good,” the company explained. The group entered de Mexican market in 2017. After opening this month a new store in Guadalajara, the group now prepares a new flagship store in the center of Mexico City.

 

The store will be located in Isabel la Católica, the main retail hub of bridal fashion in the city. David’s Bridal new point of sale have an area of 900 square meters spread over three floors.

 

For next year, the brand prepares an opening in León in January, another in Puebla, in March, and four more still to be confirmed throughout the year. “Retail in Mexico does not go through its best moment, but we are very satisfied”, they pointed out.

 

 

The brand is preparing the opening of six new stores in the Mexican market

 

 

The other major project on the table is the launch of its ecommerce platform for the Mexican market. “I don’t think bridalwear will sell a lot online, but there is a huge opportunity in bridesmaids and accessories” the company explained.

 

In the United States, 29% of the bridesmaid’s business is generated online. “If the bride is a millennial, her friends are too, and online gives us the opportunity to reach bridesmaids from all over the country in all sizes," explains the company.

 

According to data from David’s Bridal, each bride in Mexico has, on average, 3.2 bridesmaids, although some reach 17 ladies. The prices of these dresses range between 90 dollars for the most basic model and 230 dollars for a model of White by the Vera Wang line.

 

At the same time, David’s Bridal will also begin to implement new solutions in Mexico to advance with an omnichannel strategy, as do two other brands in the group, Illusion and Fiorentina.