Danish giant Bestseller grows in Spain: 30 openings with Only and Jack&Jones

Bestseller is gaining ground in Spain. The Danish group, one of the biggest in volume of business, intends to follow its road map by means of opening around ten stores with Jack&Jones and Only during the next six months. At the same time, the company has reordered its sales department, as Pedro González and Carlos García, country managers of Bestseller’s Spanish subsidiary, have told to Modaes.es.

At the beginning of the year, the enterprise announced an ambitious expansion plan for Only in Spain, which envisaged reaching a total of 150 stores by 2020. Six months from now, Bestseller foresees opening three new points of sale for the chain. Currently, most of Only’s sales network is composed by corners in El Corte Inglés department stores.

With Jack&Jones, one of Bestseller’s most developed brands in the Spanish market, the company is considering opening eight more stores throughout next year. The goal is set in having about 200 stores in the country between 2021 and 2022.

The Danish giant will also expand its presence in Spain through brands like Noisy Main, which operates within El Corte Inglés

In parallel to the expansion of these two chains, the Danish company wants to promote Noisy May too, another of its brands. The women’s fashion firm, which counts nowadays with fifteen points of sales in El Corte Inglés, predicts the closure of fifteen corners in the Spanish market.

Bestseller also aspires to grow in children’s fashion with Jack&Jones, after launching in February 2018 the first collection of the brand directed towards the youngest audience. The collection is exclusively distributed in El Corte Inglés’ e-commerce platform, but the plans also consider taking it to the physical channel by means of opening twenty-five corners in several centres from the Spanish department stores.

A renewed leadership in the sales area

The Danish giant has recently reordered its sales department in order to hand more power to four of its country managers in the Spanish market. The change answers to a more efficient management of the relationship between the multibrand and its main clients.

“The company is facing an integration of its key partners through an intensive formation in key account management of strategic profiles distributed in the offices which Bestseller has around the Peninsula, in order to adapt management tools focused on the development of potential accounts at regional level”, as some sources from the corporation have stated to Modaes.es. The Danish company has offices in Vigo, Bilbao, Barcelona and Madrid, whereas its headquarters in the Spanish market is located in Churriana (Málaga).

Bestseller’s Spanish subsidiary is led by Pedro González and Carlos García. The latter assumed the enterprise’s corporate general management in September 2017, after the dual management structure which lasted until 2002 was restored. Back then, Andrés Contreras, who later abandoned the filial to lead in Latin America, occupied the position of managing director.

In charge of Bestseller’s Spanish subsidiary are Pedro González and Carlos García since September 2017

In multibrand channels, the Danish group already has more than 2,000 points of sale in Spain. Bestseller operates through four other main channels: corners in El Corte Inglés, their own stores, franchises and premium distributors. This format consists on a multibrand store which gives the most part of its space out to a brand from the group, and includes its label and furniture too.

The company, which does not segregate business per territories, communicated for the first time in 2017 its global volume of sales. Until now, Bestseller only revealed its size in Europe, the Middle East, the United States, Latin America, Australia and India, where last year it had a revenue of 3 billion euros. In January, the owner and CEO of the company Anders Holch Povlsen, explained that their volume of business in China equals that of the whole Europe, by which the company’s annual sales would ascend to 6.2 billion euros.